Brand Manager (B2B)

Role Overview We’re looking for a high-ownership B2B Brand Manager to join our growing marketing team.Reporting to the Marketing Head, this person will play a key role in driving GreyLabs’ brand visibility, thought leadership, and BFSI engagement through integrated marketing initiatives. You will act as a bridge between strategic planning and execution, managing brand consistency, events, PR, SEO performance, and cross-functional coordination with content, design, and video teams. This role is ideal for someone who thrives in a fast-paced, enterprise-focused SaaS environment and can confidently drive both execution and external partnerships. Key Responsibilities 1. Brand & Marketing Program Ownership Maintain and evolve GreyLabs’ brand identity and messaging, ensuring consistency across digital, print, and event assets Collaborate with internal/external stakeholders (sales, product, content, design, video) to deliver high quality marketing materials Own the quarterly marketing calendar - integrating PR, SEO, events, and campaigns into a cohesive execution plan Track and report brand and marketing metrics (traffic, leads, engagement, visibility) 2. PR, Thought Leadership & Podcasts Liaise with the PR agency to ensure consistent quarterly media visibility across BFSI and tech outlets Coordinate press releases, interviews, expert commentary, and media opportunities. Support leadership and product teams in story positioning and thought leadership outreach. Partner with leadership & content stakeholder to develop thought-leadership stories, bylines, and trend pieces that position GreyLabs as a Voice AI leader Plan and manage podcast collaborations - identify BFSI and AI ecosystem shows, coordinate recordings, and ensure post-production and amplification Track earned media coverage, build a quarterly brand scorecard, and maintain media relationships 3. SEO & Digital Visibility Work closely with the SEO agency to set and track keyword, backlink, and traffic growth targets Work closely with content stakeholders to ensure content (blogs, web pages, case studies) aligns with SEO priorities around BFSI Voice AI themes - sales automation/efficiency, collections, CX, etc. Track and analyze SEO performance dashboards, ensuring continuous improvement in search visibility 4. Events & CXO Engagement Plan and execute GreyLabs’ participation in BFSI focussed industry events & AI summits Identify and recommend strategic sponsorships, panels, and speaking opportunities to position GreyLabs leadership as industry voices Lead on-ground event management - from concept, creative, logistics, and vendor coordination to post-event reporting Work closely with event organisers to host our own Roundtables Collaborate with Content & Design stakeholders on pre-event outreach and post-event amplification Collaborate with regional sales teams on speaker selection & outreach and event ROI tracking. 5. Cross-Team Coordination & Marketing Ops Act as the execution engine for the marketing team - coordinating timelines and deliverables across PR, SEO, content, design, video and event partners Maintain marketing budgets and track spend efficiency Support the Marketing Head with campaign dashboards, leadership updates, and KPI reviews Key KRAs Focus Area and KPA PR & Media - Features per quarter (Metrics based on discussions with PR agency) SEO & Website - QoQ organic traffic growth from BFSI-relevant keywords 4+ BFSI CXO engagements/events per quarter Events - 4+ BFSI CXO engagements/events per quarter Videos - thought-leadership podcasts/videos published per quarter (in liaison with content & video teams) Brand Collaterals - 100% on-time delivery of marketing assets Execution Efficiency - Campaigns delivered within timelines & budgets What Success Looks Like (in 6-9 Months) GreyLabs achieves steady media visibility and thought-leadership presence across BFSI publications Organic traffic and search authority around “Voice AI for BFSI” improve meaningfully GreyLabs becomes visible at top BFSI events/Own RTs, driving direct CXO engagement Brand storytelling and collaterals are consistent and world-class The marketing function runs on a predictable cadence and visibility rhythm.