SEO Executive

Perform comprehensive keyword research and competitor analysis to identifyopportunities for traffic growth and ranking improvement Implement On-Page SEO strategies: content optimization, meta tags, headings,URL structure, internal linking, schema markup (Schema org), and page speedoptimization Execute Off-Page SEO strategies: link building, outreach, backlinks acquisition, anddirectory submissions Ensure compliance with EEAT (Experience, Expertise, Authoritativeness,Trustworthiness) principles to enhance the trustworthiness and credibility ofcontent Monitor and report on organic search performance metrics including keywordrankings, traffic, impressions, CTR, and conversions Use SEO and analytics tools such as Ahrefs, SEMrush, Metricool, GoogleAnalytics, Google Search Console, and keyword research tools Conduct technical SEO audits: crawl issues, site speed, mobile responsiveness,indexation, and structured data implementation Collaborate with content writers, designers, and developers to align SEO efforts withoverall digital marketing campaigns Stay updated with the latest SEO trends, search engine algorithms, and industrybest practices Qualifications : Bachelors degree in Marketing, Communications, IT, or a related field 1-2 years of hands-on experience as an SEO Executive / SEO Analyst / DigitalMarketing Executive Strong knowledge of On-Page SEO, Off-Page SEO, backlinks, Schema(Schema org), and EEAT in SEO Proven ability to build high-quality backlinks and optimize content for searchengines and users Proficiency in tools such as Ahrefs, SEMrush, Metricool, Google Analytics,Google Search Console, and other SEO software Strong analytical skills with the ability to interpret SEO reports and data Excellent communication, writing, and presentation skills Ability to work independently and collaboratively within a team Preferred Skills : Experience in technical SEO audits and resolving crawl errors, indexing issues, andsite architecture problems Familiarity with content strategy, blog optimization, landing page SEO, and localSEO (Google Business Profile optimization) Hands-on experience with competitor analysis, backlink audits, and SEO gapanalysis Knowledge of HTML, CSS, CMS platforms (WordPress, Shopify, Wix, etc Understanding of conversion rate optimization (CRO) and user experience (UX)for SEO Strong reporting and presentation skills to showcase organic growth results