Digital Marketing Executive

Roles and Responsibilities : Plan and execute multi-channel digital marketing campaigns across Google Ads, LinkedIn Ads, email marketing, and remarketing platforms. Create, manage, and optimize ad campaigns to improve CTR, CPC, CVR, and overall campaign ROI. Coordinate with the content and design teams to develop campaign creatives, ad copies, landing pages, and marketing assets. Set up, automate, and monitor email marketing workflows for lead nurturing, reengagement, and customer communication. Implement proper UTM tracking, lead tagging, and campaign attribution within CRM and analytics platforms. Monitor campaign performance daily using GA4, Hotjar, LinkedIn Insights, and ad dashboards. Conduct A/B testing on ads, landing pages, target audiences, and creatives to improve conversions. Prepare weekly and monthly marketing performance reports with insights and optimization recommendations. Collaborate with SEO, social media, and Inside Sales teams to ensure unified messaging and lead follow-up alignment. Maintain CRM data accuracy by ensuring leads from campaigns are captured, tagged, and routed correctly. Analyze landing page performance and coordinate improvements with the web development team. Support event-based, product launch, and industry campaign execution by aligning digital activities with marketing goals. Stay updated on digital marketing trends, competitor activity, and platform updates to recommend new strategies. Candidate Profile : 1-3 years of experience in digital marketing, performance marketing, or B2B demand generation. Hands-on experience with Google Ads, LinkedIn Ads, and campaign management. Strong analytical mindset with the ability to interpret marketing data and convert it into actionable insights. Excellent written and verbal communication skills with the ability to craft campaign-ready content. Strong understanding of marketing funnels, customer journeys, and lead nurturing frameworks. Ability to manage multiple campaigns simultaneously in a fast-paced environment. Experience in B2B or IT services marketing is preferred. Required Qualifications : Bachelors degree in marketing, Mass Media, Communications, or a related field. 1-3 years of hands-on experience in Social Media Marketing or Digital Marketing (preferably B2B or tech industry). Strong understanding of social media algorithms, audience behavior, and platformspecific best practices. Proficiency in social media tools such as Zoho Social, Buffer, Meta Business Suite, Canva, and LinkedIn Analytics. Ability to analyze performance metrics using GA4, Looker Studio, or similar tools. Excellent communication, copywriting, and storytelling skills. Strong eye for design, brand alignment, and visual consistency. Ability to manage multiple platforms and meet strict posting timelines. Experience coordinating with design, content, and marketing teams. Ability to work independently with a proactive, creative, and detail-oriented mindset. Basic understanding of communication guidelines and responsible handling of brandsensitive content